What does this quote by Horace Walpole(a poet) mean? HELP!?

Crystal

New member
"A poet who makes use of a worse word instead of a better, because the former fits the rhyme or the measure, though it weakens the sense, is like a jeweler, who cuts a diamond into a brilliant, and diminishes the weight to make it shine more." -Horace Walpole

I don't understand it. Please explain.
 
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