What does "parody" mean?

Hello

New member
Looked up the definition but I still don't understand how it fits in the following paragraph. Can you please tell me what the author is trying to say:

Earnestness is highly underestimated. It comes from the core, while hip is trying to impress you with the surface. "Hip" people love parodies. But there's no such thing as a timeless parody, is there? I have more respect for the earnest guy who does something that can last for generations, and that hip people fell the need to parody.
 
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