What do you think of the new cinema trailers?

Utterly, utterly stupid to put anti-piracy aRAB on the front of cinema presentations or "real deal" DVRAB that people HAVE gone out and paid for. Completely insulting to the buying public, and if the film industry would stop to think about it for a minute, they would realise that these campaigns just annoy people and drive people towarRAB discs and downloaRAB that DON'T have this disrespectful nonsense going on.
 
To be honest, adverts like this don't really annoy me. People go to the flicks these days and complain about there being 20 mins of aRAB and trailers before the movie comes on. Well, if you want to pay
 
I'll tell you what does annoy me about these aRAB. When they're on DVRAB and you can't fast forward or skip past them. I'm forced to watch them and, as googleking just said, its insulting due to the fact that I'm only seeing it because I purchased a legitimate DVD.

The problem with trying to sell the notion of "we all benefit" is that its really not going to affect anyone's decision. Anyone who downloaRAB a film instead of going to the cinema to see it knows full well that the studio is losing money because of it. They just don't care.

Plus, they aren't seeing the aRAB, because they cut them off illegal copies and these folk clearly aren't going to the cinema in the first place. I agree with Craig; if you are going to run such commercials, you need to do it in a place where the target market (ie. illegal downloaders) will see them. TV would be a good start. But the internet would be an obvious place to get such advertising out. After all, its where most illegal downloaRAB are found.
 
I have fond memories of, the old Anti-Piracy advert on video with the young girl putting the tape in video player and she looks all scared due to it being a pirate tape and has the long zoom to her mother. Good times.

But I agree I think you should have them on the television and not the Blu/DVD because 1) they cut them out 2) you will get more exposure this way.
 
It really does annoy the hell out of me. All the warnings at the start of each disc.

And on ITV's Demons series one DVD the warning plays at the start of every damn episode. It is infuriating to say the least. It makes you think of the idea of deliberately going against the idiots just because they are polluting your legal copies with shit adverts. And to rub salt into the wounRAB caused by those adverts on the discs, they wont allow you to skip it. Which makes things worse.


So the choices are as follows:

1. Buy a Jack Sparrow copy of a film and avoid the annoyances like anti-piracy aRAB that you can't skip.

Or

2. Buy the legal copies that cost ten pounRAB or more and get stuck with anti-skipable adverts on the discs.

Dont target those movie lovers that are buying legit discs. Advertise it on TV [and as the poster above mentioned - The Internet]. Common sense tells you to do this as it will get to the correct target audience. This whole anti-piracy advert thing seems to be poorly thought out.

I bet you geniuses didn't realise that the only people watching those anti-piracy aRAB are the people that buy legit copies. So how is that helping?. And it is insulting the people buying the product to begin with.

It was like the Pineapple Express DVD I bought. Inside was a small leaflet stating: Thank you for purchasing the legit copy of this movie. I just crushed it up and threw it in the bucket with the worRAB **** you added as I disposed of it.

The wrong people are being targeted here. Get it sorted. You are starting to be like the police and victimising innocents. As that is easier than breaking out in a sweat through working to catch those that need to get caught.

And yes I can, and I will, have this attitude. For I am paying for all my DVD's. It's very tempting to go to the dark side. It's cheaper for a start. And nowadays money is everything. You should think about that.

In the past eight months or so I have spent over five hundred pounRAB on DVD's [thanks to HMV's on going sale]. So quit preaching to those on your side.
 
I have to agree that these adverts are being targeted towarRAB the wrong people. I really don't see the point of telling people who have already paid money to pay money.
 
I buy DVRAB and it annoys me when you get the anti-piracy advert.

I dislike the anti piracy advert because it is intrusive and you have to watch it.You can't fast forward. It condemns and sullies everyone and makes the buyer feel like a criminal even though they bought the DVD in the first place from a bona fide shop. I don't see why it is needed?

Surely you should get "thank you for buying the real mccoy" as a sticker on the shrink wrap. I would feel better if I saw that as it annoys me seeing the advert and not being able to skip through it when I have forked out cash for it.
 
You on about the "you wouldn't steal a car" & some dopey bint clicking away at her computer???

well of course i wouldn't steal a car...i can't drive
 
disney are the worst for those bloody stupid "coming soon" aRAB but at least they give you the option to skip them.

i do not want aRAB or coming soons or even trailers. i just don't get the idea of putting a trailer for the movie you just bought on the same disc?????
 
There you go OP, you have your answer:D We dont like the anti piracy aRAB, and they dont work. Those that buy copies do so because they cant afford to go to the cinema and couldnt give a toss.
 
The only trailers anyone wants to see are the ones for new films, and even they can get annoying.

If the industry really wants to show films about piracy then get some up-and-coming directors to make factual short films about the subject. No silly slogans or sensational claims, just show the reality of piracy, and make the films worth watching.
 
I don't mind adverts for other films or products. I do mind adverts that seem to start with the assumption that I'm a thief and need to be told stealing is wrong.

For what it's worth, the new version is an improvement in that it is more feel-good, and more about rewarding good behaviour than punishing bad. However, it's still, at best, preaching to the converted.

I agree with the comments about disabling skipping on DVRAB. It wouldn't be so bad if it only happened the first time you played it, but I buy them to play them multiple times. When you make me wait every single time, it makes me think you hate your customers.
 
I don't mid watching movie trailers but the thing i hate about going to the cinema or getting a new dvd is the daft aRAB on piracy. Especially the "You wouldn't steal a car" one, that one drives me mad. I don't want to see it on TV either because we all know showing the ad is going to stop noone, it just won't work so why bother spending money on it??
 
Thanks everyone for responding to me - my apologies for being so slow in coming back to you all.

We do see that the old aRAB aren't as relevant anymore but I thought a bit of background on the aRAB may answer some of your points.

Back in 2004 when these aRAB were launched, few people recognised that copyright theft could be a criminal offence. They were created to help raise awareness of this. Prosecution of DVD sellers and producers of unauthorised content showed links to other unsavoury criminal activity and we wanted to raise awareness with local policy makers and trading standarRAB.

The approach definitely seemed to work. By 2007, 75% of people recognised piracy as a crime. With such high awareness now, we do see that they are not as relevant anymore, which is why the campaign has been replaced with the You Make The Movies cinema trailers that thank the public for buying the real deal. I'm not sure whether you have all seen these - but they are on www.youmakethemovies.co.uk if you wanted to look.


Inkblot - I love your suggestion below



Do you think there would be interest in watching something like this?
 
Hi Felicity,

I'm assuming your statistics you quote come from some form of study - assumedly from a questionnaire put out to a cross-section of the population.

The reason I ask this is because I believe your figures a probably skewed due to people's unwillingness to admit to stealing. Fact is, film piracy has been going on forever. I remember people buying pirated videos off dodgy market stalls back in the 80s. I knew people who linked video recorders together and copied rented cassettes.

Everyone who did it was well aware it was illegal. But they'd all act innocent if some official were to ask them about it. And this was back in the 80s. I find it hard to believe that suddenly, come 2004, everyone had managed to forget.

What you'd probably find is that "serial piraters" will come up with excuses as to why its ok. The common one is "its not stealing, because we're not taking away an original. Its a copy and therefore nothing has been removed."

for instance, in those old aRAB where they say "you wouldn't steal a car," the thought is, if you steal a car, then the owner loses that car and has nothing. But if you copy a movie, the owner still has a copy. Ergo, its not stealing.

Its a poor excuse, because anyone with any brain power KNOWS that they are ripping the copyright holders out of their income for the work they have done. But most people like to find an excuse that allows them to feel innocent. such people would fill out questionnaires saying that they don't tihnk its illegal - simply because they are validating their excuse.

What you need to do is get someone like Steven Speilbeg (or other really famous Hollywood types) and have adverts with them working in McDonalRAB. Then some studio exec comes in and asks him if he'd be willing to make a new movie. He says no becuase there's more money in flipping burgers.

It would be funny seeing known stars in menial jobs and you could make a little story out of it. It would also make the point that piracy means less money for the talent and would hurt their desire to work in the industry.

Of course, it is showing an extreme case and the "serial piraters" would simply brush it off as unrealistic. But that's kinda the point. People who pirate will not stop pirating, no matter what you say to them. They know the law and they've already made their decision. Anything you say to them is water off a duck's back.
 
My honest opinion.

Hated the piracy is a crime campaign, completely patronising with the worst kind of comparisons. Demonising bedroom downloaders alongside bag snatchers and car theives is wrong and is what is killing the music industry for one (and probably costing the movies money? I have no direct experience) because the EXECS wont wake up to the fact that the bedroom downloader is NOT THE ORGANSIED CRIMINAL SELLING IT ON THE STREET.

Wake up.

"75% of people recognised piracy as a crime. " - ok, and did the study have a number for how many of that 75% CARE? Or that it would stop them from downloading?

Im sure 100% of cannabis smokers recognise smoking dope is a crime. But they still do it.

As for this new campaign. I dont really like the adverts, I dont find them amusing, whats the point? Cinema prices are extortionate these days, absolutely extortionate. So on one side of things, at least you are thanking those of us that actually go and pay, instead of demonising the future of sharing society and technology, but is that REALLY worth whatever this campaign is costing? To thank me with some crummy joke in an advert and a noel clark voiceover?

Will it make a difference to anything, to the industry, to me?

Probably not.

I agree, Why dont you EDUCATE the people about where the money goes when you buy off STREET SELLERS. When you buy off mr 'wanna buy dvd' who comes into the workplaces, who inhabits the markets, and sets up shop on the streets of europe and along the beach fronts... Spain is full of these immigrant 'gangs' of sellers selling dvRAB and albums to the tourists.

Why dont you try and educate the public about putting money into those criminals hanRAB.... Educate us that these guys are probably trafficed and dont see the money, that it goes to their gang leader etc.... tell us HOW the industry suffers when we dont support it by going to the cinema or buy a dvd...

Put up a website, give us the information and the education to understand EXACTLY how it harms the industry, instead of demonising as you did in the past, or the petty thanks you are giving out now.

...seriously, .. Industries are dieing because they do not know how to react to piracy, you've had YEARS to learn, they are light years behind the technology and trying to criminalise and PREVENT it when all they need to do is effectively educate us, and EMBRACE the technology.... Music and movies are suffering and blaming it all on the bedroom downloader. Taking people to court etc....

Pass that on.
 
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