The phrases, Found On Road Dead, and the comeback, First On Race Day, have been with us for a long time - I suspect they grew out of the Chevy-Ford-Dodge rivalries from the respected fans of these brands, both on the streets and on the race tracks.
In reality, it is presently GM and Dodge that can't seem to decide what to build, how to build it or what divisions and brands to sell off in order to remain solvent.
Ford has some pretty impressive products out there - check them out.