Turning a single speed road bike into a multi gear?

Coop

New member
Aesthetically speaking I found the road bike I want to get but it only comes in a single speed configuration. I live in a city that has many hills, in fact I'm surrounded by rolling street hills.

Since I like the aesthetics of this bike can I change it into a multi gear?

Or would that NOT be cost effective. The bike itself is a SE Racing Lager Freewheel Single Speed going for $584. I don't mind spending a little more to get the gearing I want but I don't want to end up spending almost the same price just to convert it.
 
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