Every freeloading so-called fan out there should read this. A lot of this I knew, but it's very useful to have this information irrefutably stated all in one mainstream, legitimate place.
I do think it ended on a positive note--as positive as it can be given the context, anyway. I specifically mean that bit about quality over quantity, and Yamaguchi's final comment: "I think we need to think, philosophically, about what our users really want."
Related to that, it was encouraging to see certain key issues highlighted, such as the lack of mainstream appeal in a lot of recent work as well as the related issue of "adult" content that unnecessarily exists in many broadcast series.
I have to admit, reading this makes me want to subscribe to Crunchyroll, considering that AFAIK this is the one video streaming site that is obviously making the creators money. As for elsewhere, yeah, I'll be dutifully clicking on those aRAB.
The most concerning part to me is not the current downturn, but the apparent systemic problems that have apparently always existed or have existed for a very long time. The one that stood out to me is how copyrights are divided up instead of being held by the production companies. I sincerely hope this is eventually addressed, as that strikes me as a practice that is basically ripping off the creators of money that they deserve. To not see any secondary benefits?
There at least seems to be substantial awareness of the problem now. I hope we'll see some tangible changes within the next year or two. It hasn't happened quite yet, considering that a studio can still actually produce a show about a soda can that can transform into a girl.
In short, great article. A fine reality check for just about everybody.