It seems like every month there's a brand new smartphone, but you may get to upgrade only every year or two. T-Mobile, however, wants to speed that upgrade process. Today the cellular carrier announced a new program called JUMP, which allows customers to upgrade their phones up to twice a year.
"We are going to redefine a stupid, broken and arrogant industry," T-Mobile US CEO John Legere said at a press event in New York City. "Two years is too long to be locked into a phone. That's 730 days of watching new phones come out that you cannot have."
Customers in the rapid upgrade cycle will have to pay a $10 monthly charge. With that, after the first six months they will be able to trade in their phone for a new one. Even if your phone has been damaged, lost or stolen T-Mobile will give customers a new phone under the JUMP program. T-Mobile points out that most pay more than $10 for insurance and protection on their devices alone.
"You are covered if you drop it in the toilet or even if you run it over with your car," Legere said. "It's covered even if you just want a new phone." Some upgrades for broken or damaged phones will require that customers pay a deductible.
Nexus 4 Review Watch Video
Facebook Home and HTC First: First Look Watch Video
Google Glass: A First Real Life Look Watch Video
The JUMP program is the second major move from the trailing carrier in the last few months. In late March, T-Mobile introduced its
"We are going to redefine a stupid, broken and arrogant industry," T-Mobile US CEO John Legere said at a press event in New York City. "Two years is too long to be locked into a phone. That's 730 days of watching new phones come out that you cannot have."
Customers in the rapid upgrade cycle will have to pay a $10 monthly charge. With that, after the first six months they will be able to trade in their phone for a new one. Even if your phone has been damaged, lost or stolen T-Mobile will give customers a new phone under the JUMP program. T-Mobile points out that most pay more than $10 for insurance and protection on their devices alone.
"You are covered if you drop it in the toilet or even if you run it over with your car," Legere said. "It's covered even if you just want a new phone." Some upgrades for broken or damaged phones will require that customers pay a deductible.
Nexus 4 Review Watch Video
Facebook Home and HTC First: First Look Watch Video
Google Glass: A First Real Life Look Watch Video
The JUMP program is the second major move from the trailing carrier in the last few months. In late March, T-Mobile introduced its