granted the majority of the bike crowd attending the sturgis rally ride harleys, but the low lifers dont really attend any more, it has become way too expensive for them. an average hotel room will run you 200.00 a night during the rally. enough said about that, but the riding in the black hills area is the BEST i have experienced and with all of the nice twistie roads it is the ultimate enviroment for riding a ducati. be open minded and dont worry about the other bullshit. there are lots of other bikes, hondas, beemers and even alot of sport bikes and dirt bikes, nobody really cares what you ride, just that you ride.