what are the statistical method to analyze advertising budget allocation?
regression, multivariate?
since it's always on 100% in total and its proportion on one affect the other.
like when i advertise on TV for 90%of my budget then i only have 10% more to spend on radio or printed media.
please do help....
regression, multivariate?
since it's always on 100% in total and its proportion on one affect the other.
like when i advertise on TV for 90%of my budget then i only have 10% more to spend on radio or printed media.
please do help....