Some questions about Blurb?

I'm working on my book, and I tried out Blurb today, and I kinda like it. But the website doesn't explain everything very well, or at all for some things. So if you've used Blurb, maybe you'll know the answers to some of these?

- Why do the books cost so much?

- How would I go about getting cover art?

- How would I go about working with an "expert"?

Thanks for the help.
I was kinda planning on finishing the book before spending 50 some dollars on it. And the Blurb has a section specifically for "fiction/poetry". It isn't just for picture books.Also, by "expert", I mean the people or companies the website has listed for you to work with if you want.
 
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