Solutions for expanding awareness of Alternative systems.?

[Don]

Most people agree that we need to do something to improve how we live and travel on this little planet to have less impact on the environment. But not everyone can go out and buy a new, latest technology, Zero Energy home...or put a Solar Panel system on their home, or buy a Hybrid Electric Car, or get their existing car Converted to all electric drive. Some people can afford it, but are not aware how to do it or who to speak to. Others want to help, but what can they do? I thought about an "ECO-NETWORK" that advocated alternatives, BUT without the scam-ripoff-phony features. No Minimum purchases, no minimum monthly points. No inverntory. Again, none of the "hooks" of pyramid scams or exploitive deceptions that some MLM's have used to rip off people. But many people replied that was still "taking advantage" of people.
So, how do we effectively get the word out about viable alternatives, other than bombarding the media with paid advertising...which I am also personally tired of. I really thought that an Eco-Network where you got paid (commission) for sharing information when somebody bought something they wanted (but again no minimums, no fees, no "hooks") The idea here is a grass roots, word of mouth, bottom up sharing of accurate information about viable alternatives...as opposed to the old business model of exaggerating advertising and scams and financial traps. There is enough of that crap out there, I want to do something else that helps conscientious people, helps consumers and helps alternative businesses. Win-Win-Win. Any ideas?

 

[Joe]

Numbers and understandable data. Most people who are shifting to environment-friendly alternatives are doing it not for nature but for saving money. If a person gets the big picture of just how money-saving a particular alternative is, they'll then go for it. If it sounds like it is about the same in that regard, there's no motivation for shifting away from old habits.

You you can organize data and present it to people in a way that makes it clear that they'll save money, they'll be more inclined to do it. That's exactly why the all-powerful sun is still not harvested, because people see the expense. But if the savings were clearer and better highlighted, people would reconsider.