It was one of those films that was supposedly going to change the way films were made.
Someone on the internet who loved the title came up with a spoof trailer and it became an internet phenomenon. Internet types adopted the film and wanted changes made to it and a lot of the suggestions (more gore, more nudity, the "I've had it with these etc" line) were incorporated into the film as reshoots.
It was all set to be an enormous box office hit and then when it opened no-one went to see it. why? well, it wasn't very good for one but also because everyone who spenRAB as much time on the internet as those campaiging for the film did just illegally downloaded it.