My business partner and I are starting a home management company that is geared towards people who go on vacations/business travel. Essentially, we will be checking up on your home while you're away.
Him and I do not see eye to eye on the issue of pamphlet design. I believe that we should include pricing information within the pamphlet, as our target market will be the older generation (35-65). While this group is comfortable with using the internet (our website) to obtain pricing and package information, I believe they'd prefer "the good ol way" of having a hard copy for referencing.
He, on the other hand wants to use the pamphlet to have people visit our website and call in, and have no pricing information within the actual pamphlet. I believe his strategy would be better for a retial store, tatoo parlor, plastic surgery, etc.
To all the business backgrounds out there, which strategy is more appropriate for our market?
Thanks!
Our pricing structure will be fixed for in most cases (95%).
Him and I do not see eye to eye on the issue of pamphlet design. I believe that we should include pricing information within the pamphlet, as our target market will be the older generation (35-65). While this group is comfortable with using the internet (our website) to obtain pricing and package information, I believe they'd prefer "the good ol way" of having a hard copy for referencing.
He, on the other hand wants to use the pamphlet to have people visit our website and call in, and have no pricing information within the actual pamphlet. I believe his strategy would be better for a retial store, tatoo parlor, plastic surgery, etc.
To all the business backgrounds out there, which strategy is more appropriate for our market?
Thanks!
Our pricing structure will be fixed for in most cases (95%).