Samsung Electronics is rolling out a curved TV that uses an advanced display called OLED.
Samsung said Thursday the 55-inch TV will sell for 15 million won ($13,000) in South Korea. That is more than five times expensive than LCD televisions of the same size.
The TV industry has been struggling to excite interest with new technologies.
Samsung is not the first to introduce a curved TV using OLED. In May, LG Electronics launched a 55-inch curved OLED TV in South Korea.
Samsung and LG are the only companies to begin sales of OLED TVs.
Mass producing OLED displays is difficult so prices are high.
Samsung said Thursday the 55-inch TV will sell for 15 million won ($13,000) in South Korea. That is more than five times expensive than LCD televisions of the same size.
The TV industry has been struggling to excite interest with new technologies.
Samsung is not the first to introduce a curved TV using OLED. In May, LG Electronics launched a 55-inch curved OLED TV in South Korea.
Samsung and LG are the only companies to begin sales of OLED TVs.
Mass producing OLED displays is difficult so prices are high.