its a business and the very few studios have a monopoly over what appears in our cinemas,
if you had to invest in a sure return on investment or a new idea of a movie that might not return what would you invest in?
we haven't seen a "blair witch" movie made for nothing making a huge return, for years,
also when was the last time you had two or more big releases on the same weekend,
too many people with too much leisure time, going to the cinema for the hell of it, not questioning the quality of the releases and not have a choice to see something else, just watching what is given to them, thats the problem