Apparently, we women are really hard to buy watches for. "The problem with buying watches for women is that the issue of timepieces is one of the great faultlines in the whole Mars/Venus relationship thing. Watches are the kind of items that men look to for a little bit of welcome complication; a minute repeater here, a tourbillon there and a perpetual calendar somewhere else...Women, on the other hand, tend to like a watch that tells the time with a degree of reliability and accuracy and, if the watch is being worn with a long dress, there is a requirement that it does so with the assistance of a few carats of diamonds." [Spectator]
