Name:
Date:
Research/Reporting Evaluation: Teacher-Graded
Answer the following questions. Make sure your answers are in complete sentences. Proofread your writing for grammar, punctuation, and spelling errors before submitting this portion of the unit evaluation to your teacher. This portion of the unit evaluation is worth a total of 70 points.
1. Explain the purpose and importance of the introduction of a report. (10 points)
2. List at least five terms that might be considered sexist in today's business world. Translate those terms into nonsexist language. (10 points)
3. Briefly describe why graphics and photographs are helpful as presentation tools in a report. (10 points)
4. Name the two methods for printing business reports. Briefly describe any pros or cons associated with each method. (10 points)
5. Paraphrase the following text: (30 points)
Promotional writing is very much like technical writing in that it takes complex company information and simplifies it for a broader audience. Yet promotional writing does more than just simplify an organization's specific "language" or message. It combines the business aspects of public relations and marketing in order to build and maintain relationships necessary for the organization to survive. Although there is no clear-cut definition of promotional writing, it can most easily be understood as a "blurring" of these two aspects.
Promotional writing can be viewed as part of a company's public relations when it reaches and motivates a targeted audience to act in favor of the company. In other words, promotional writing can build a case for a specific issue that an organization wants to advance and share with employees, opinion leaders, and the press.
Promotional writing as part of a company's marketing plan is very similar to the company's advertising. It can grab the attention of a targeted audience and help that audience translate the company's information to their own real-life needs, concerns, and interests. In this way, the promotional writer is promoting the sales of a service or product to potential customers.
Date:
Research/Reporting Evaluation: Teacher-Graded
Answer the following questions. Make sure your answers are in complete sentences. Proofread your writing for grammar, punctuation, and spelling errors before submitting this portion of the unit evaluation to your teacher. This portion of the unit evaluation is worth a total of 70 points.
1. Explain the purpose and importance of the introduction of a report. (10 points)
2. List at least five terms that might be considered sexist in today's business world. Translate those terms into nonsexist language. (10 points)
3. Briefly describe why graphics and photographs are helpful as presentation tools in a report. (10 points)
4. Name the two methods for printing business reports. Briefly describe any pros or cons associated with each method. (10 points)
5. Paraphrase the following text: (30 points)
Promotional writing is very much like technical writing in that it takes complex company information and simplifies it for a broader audience. Yet promotional writing does more than just simplify an organization's specific "language" or message. It combines the business aspects of public relations and marketing in order to build and maintain relationships necessary for the organization to survive. Although there is no clear-cut definition of promotional writing, it can most easily be understood as a "blurring" of these two aspects.
Promotional writing can be viewed as part of a company's public relations when it reaches and motivates a targeted audience to act in favor of the company. In other words, promotional writing can build a case for a specific issue that an organization wants to advance and share with employees, opinion leaders, and the press.
Promotional writing as part of a company's marketing plan is very similar to the company's advertising. It can grab the attention of a targeted audience and help that audience translate the company's information to their own real-life needs, concerns, and interests. In this way, the promotional writer is promoting the sales of a service or product to potential customers.