Playboy's Seductive, Convoluted Cell Phone Thing [Marketing]

[KiRby]

What would you do for some free cell phone porn? Stand on one foot? Lick the pavement? Ha, Playboy is willing to work with you on this! Now, what would you do if it wasn't exactly porn, but a reality show webisode thing? You'd participate in a convoluted cell phone-based marketing scheme, wouldn't you. There's babes involved!

"In the latest issue of the legendary magazine, readers are invited to take a phone cam image of a logo for the new made-for-mobile video series Interns and send it to Playboy to receive a link to the weekly show. Interns tracks the learning curve of three young minimum wage earners in the Playboy New York marketing office, overseen by a dashing boss. The 4-minute episodes encapsulate the typical reality TV challenges, such as soliciting Cyber Babes."
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I don't even understand what this is about, except that Playboy is still smart enough to only give away fully clothed intern photos for free. [MinOnline; pic via]

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