Half a decade or more ago, I'd agree with that, but their writing has vastly improved in the past few years. It's still stylized somewhat and obviously they're appealing to a particular crowd, but the reviews have gotten a lot more relevant and some of the articles are actually really interesting.
That's the thing... for all the talk I hear about people like that, I don't think I've ever actually met one. Anyone I've ever come across who's even given a s--t about the subject has said something more along the lines of:
Which is why Pitchfork hate (actually a lot of "hipster" hate in general) kind of strikes me as the worst sort of elitism: the presumption of some kind of automaton, trend-slave culture spoken as though the speaker were above it all. That's sort of the thing about culture--it's inevitable, we're all part of it, it just manifests differently for different people.
I dunno. I'm not accusing anyone of that (at least not anyone here--I can think of some people I know in the so-called real world)--just musing aloud (or in text, I suppose).