I really think crowds are drawn in by food specials. There is a casino about three hours away from where I live, and yet people flock from all over for there evening food specials because they are such an insanely good deal. Their food ranges from about 12-20 for a meal, but the special is 7.99 and each day it varies from chicken and ribs with baked potato and corn on the cob to bangers and mash.