Agrees with Tyler: "They are sending an analog signal that says something like. "If you are seeing this you failed the test" and a digital signal that says. "you passed'. This just displays on your tv for your own benefit. The station has no way of knowing if your tv passed or failed. Your tv only receives information, it doesn't send it."
Also, the station has the option to send different signals to the analog transmitter than what they send to the digital one. Therefore this test message is not sent out over the digital transmitter.