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The popular rumor floating around at the moment is that Microsoft intends to announce self-branded handsets powered by NVIDIA's beefy Tegra architecture for next-gen phones and MIDs at the GSMA's Mobile World Congress in February of next year. Let's put aside for a moment the fact that Redmond continues to vehemently deny having any interest in getting into the hardware end of its Windows Mobile racket -- concealing the truth is a part of doing competitive business, after all -- and turn our attention to the practical matter of whether this makes any sense whatsoever. First off, Windows Mobile's strength lies in its incredibly deep and wide partner base, a base that includes visionary teams at HTC, Samsung, LG, Motorola, and countless others. With Android and Symbian finally becoming viable opportunities for third-party manufacturers, Microsoft doesn't want to do anything that's going to hasten the revolt before it's able to wrap up version 7 (or at the very least, 6.5) -- and competing with your own licensees would be a bang-up way to do that. Granted, Microsoft did exactly that by introducing Zune following the PlaysForSure initiative, but let's be honest: Windows Mobile and Zune don't play in the same league. Zune's a hobby, a side gig; WinMo's a monster, a long-term cash cow that's got to be treated with the same franchise tag as Windows itself.Continue reading [I]Microsoft working on its own Tegra-powered superphone? Doubtful.[/I]
Filed under: Cellphones, Handhelds, Portable Audio, Portable Video
Microsoft working on its own Tegra-powered superphone? Doubtful. originally appeared on Engadget on Wed, 26 Nov 2008 08:59:00 EST. Please see our terms for use of feeds.
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