Discounts come just days after the tech titan reveals that marketing the tablets has cost more than the revenue they have brought in.
August 4, 2013 10:00 AM PDT
The Surface Pro.
(Credit: Microsoft)
Microsoft reduced the price of its Surface Pro tablet this weekend by $100, a few days after revealing that it has spent more money on marketing the in-house tablet than it has generated in revenue.
The reductions, which were first reported by The Verge, cuts the price of Microsoft's 64GB and 128GB in-house tablet to $799 and $899, respectively. The discounts come three weeks after Microsoft cut the price of its Surface RT tablets by 30 percent.
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Sales of Surface RT tablets, which debuted last October, have been seen as tepid. The tech titan revealed on Tuesday that it has earned $853 million in revenue from its Surface tablets since their debut last fall. However, that is less than the $900 million the company had to pay for Surface RT inventory adjustments and also less than the $898 million Microsoft paid for Windows 8 and Surface advertising.
Even though Microsoft revealed its revenue from the Surface tablets, it did not release the number of units sold or specify the individual revenue from either the Surface RT or the Surface Pro. In March, Bloomberg reported that Microsoft likely sold around 1.5 million Surface tablets to date. Though 1 million of those sales were for the RT version, that number was about half of what Microsoft initially expected, according to Bloomberg.
In comparison, Apple reported last month that it sold 14.6 million iPads in the last quarter alone.
August 4, 2013 10:00 AM PDT
(Credit: Microsoft)
Microsoft reduced the price of its Surface Pro tablet this weekend by $100, a few days after revealing that it has spent more money on marketing the in-house tablet than it has generated in revenue.
The reductions, which were first reported by The Verge, cuts the price of Microsoft's 64GB and 128GB in-house tablet to $799 and $899, respectively. The discounts come three weeks after Microsoft cut the price of its Surface RT tablets by 30 percent.
[h=3]Related stories[/h]
- Microsoft Surface revenue comes in at $853 million
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- Should Microsoft keep bashing Apple, Google?
Sales of Surface RT tablets, which debuted last October, have been seen as tepid. The tech titan revealed on Tuesday that it has earned $853 million in revenue from its Surface tablets since their debut last fall. However, that is less than the $900 million the company had to pay for Surface RT inventory adjustments and also less than the $898 million Microsoft paid for Windows 8 and Surface advertising.
Even though Microsoft revealed its revenue from the Surface tablets, it did not release the number of units sold or specify the individual revenue from either the Surface RT or the Surface Pro. In March, Bloomberg reported that Microsoft likely sold around 1.5 million Surface tablets to date. Though 1 million of those sales were for the RT version, that number was about half of what Microsoft initially expected, according to Bloomberg.
In comparison, Apple reported last month that it sold 14.6 million iPads in the last quarter alone.