I am running a survey for my client and I need to know how to calculate the sample size that I need to survey in order to get generalizable data. The survey is to find out whether or not an organization should build a social networking tool for its employees to use internally (think employee profiles, message boards, etc). The total population is about 160,000 employees of Company X, which means that the audience is very captive and this tool is relevant to everyone. The tool will be very expensive to build, so I want very accurate data that will represent the whole company's opinion of whether or not employees will use this tool. Out of the 160,000 employees, how many should I survey? If you can tell me how you arrive at your answer, that would be most helpful.
Market Research Sample Size?
- Thread starter Erica M
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