There is a lack of understanding here. Dealers, like people, have many fixed costs that are pretty much out of their control. Dealers don't get to tell the bank how much their going to pay on the mortgage for example just as people don't (up until this whole financial fiasco anyway).
Assuming we don't go into a total financial meltdown you better hope the dealer is charging enough to be profitable because if their not they go out of business. And where does that leave you as a customer?
Mr. Graphite675, do you mind if I ask you what field you work in? Do you or the owner of the business ensure that you're profitable in order for you to keep your job, or keep your business open if that's the case? Does your employer pay you enough to live like a normal human being or do you get paid so little that you can't afford anything? Or, if you own your business, are you getting a reasonable rate of return on your investment? Do you possess the skill sets that a trained, caring technician posesses? Or, are you like so many at so many businesses that basically just don't give a damn? Or, do you truly care about what happens and you put in effort to keep your skill sets current? Your example appears to use a few extreme examples that are not based on reality.
Technicians go through a tremendous amount of training and like any job on the planet you have folks that care and folks that don't. In addition, technicians lay out, by most anybodies opinion, a substantial amount of money for tools. Does your employer make you buy your own desk, lamp, telephone, calculator, computer, etc? Or, does he provide it for you? Do you have a handle on what it costs to keep the doors open at a business?
It's quite simple... businesses that care about their customer base and work hard at making sure things get done right are entitled to make a profit. I'm 56 years old, you know how many losers I've hired through the years in my life who will not take the time to treat a customer the way their entitled to. Far more than I care to think about. And, when things go bad in a transaction they blame the store for not caring even if I never knew a problem occurred. Both sides of the fence have an obligation to do what's right. Reality is many folks just don't care enough to do it. Both customer and business. Look at your own workplace and I'm confident you can find the very people I'm talking about.
I want the people I work with to make a good living for having performed a good job. If you can't do a good job get the hell out of the store. Customers are entitled to the best. Both the store and the employee are obligated to perform. In turn we take in enough money to see the employee makes a good living and the store retains a realistic profit and the customer actually has a business to turn to when he needs our help. Anything less is a license to fail.
The big thing in the motorcycle business for years now is to hire some young kid who has few to no real skills and give the new hire little to no training and/or incentives in order to pad the business owners pocket. This is the WalMart priniciple. Price everything for as little as you can and hire idiots who are basically next to useless to work your floor. I guess for some people that's a winning formula. I happen to think customers are entitled to a bit more than that. Back to a previous comment of mine - motorcycle dealers are not selling ice cream - they actually need some skill sets at work and people that truly care about what their doing. Those people are entitled to make a good living. Call me foolish.