I am a former Alltel customer and I used to hear about US Cellular very often but I never knew much about it. One day I decided to look into it and realized that it looked almost identical to Alltel, same plans, same phones, they were practically the same. I also noticed that noone I know has US Cellular, except a few people who live out in the country. I live in the city and have never seen a US Cellular store, though according to their website my zip code is not in their service area but another zip code which i live right by the divider line for is in their area. I want their service, but are they just a rural carrier? If not, are they expanding their coverage any time soon?