Is it appropriate to use "Dear..." in a business proposal letter?

Ray

New member
If it's some sort of sales letter, and I'm sending an email to someone in their purchasing department introducing my company after an initial phone call. In this case, is it better to use "Dear Mr/Ms..." or "Hello Mr/Ms..." or even "Hello, their first name"?

And should I use "sincerely" at the end of the email?

And is it true that we should use "Ms" for females if we don't know their marital status?
 
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