Internet advertising and business question?

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Jkaplan

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My friend and I are thinking about starting up a website. The topic we have in mind is camping in New Hampshire. He has more experience with it than I do. We would probably give information and reviews about camp sites, attractions, and tips for camping in New Hampshire. The market in New Hampshire is relatively small as it is a small state, but per capita there are definitely a lot of people interested in camping here. If the site became successful we would consider expanding to other states.

Now my question is this: I'm looking at this from a business perspective. Our target market is pretty small compared to other websites, but we expect people from other New England states who vacation in New Hampshire would also visit our site. What I want to know is how much could we expect to make in advertising money per month. How much would we make when we're just starting our, and how much when we're established and have a good user base? I'm new to the internet business, and I'm also wondering do sites like this ever recieve offers from other companies or individuals to sell? If so how much would a site like this sell for once it is established? I understand the value of both advertising and the site are subject to about a million factors, but a rough estimate would be nice. Unfortunately I can't really give you an estimate of the number of users we would have to base your numbers off of. Thanks.
 
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