Installing Iphone on new PC?

Ok so i got a new PC and im trying to add all my pics on to a new album. When I plug-in my iphone it starts "installing device driver software" then it tells software was not found; how can I install my iphone or sync my pics. I don't have itunes downloaded so don't really care about sync'ing through itunes, but if I need to let me know?

Running: Windows 7
 
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