Posted by Phil Moore on Jul 10, 2013 in News, Tech |
Facebook is shrinking the proverbial fifteen minutes of fame down to a mere fifteen seconds as it adds video clip functionality to its Instagram app. Twitter has been offering six seconds of video immortality with Vine, but Instagram is now doubling that and a half. With the time limitation one part an attempt to force video makers to get straight to the point and one part a gimmicky grab at attention, Facebook is left wondering whether it or its rival has hit on the right number of seconds for movie making magic in this short attention span era.
Vine video clips are so short at six seconds, with no audio and a built-in repeating loop, that they feel less like movie clips and more like animated GIFs made out of real video footage. Facebook’s new Instagram video clips feel like an eternity in comparison at fifteen seconds, giving the user an opportunity to tell a more complex story.
Both Vine and Instagram video are new spins on an old concept called 12 Seconds, which was popular on Twitter back before social networks went mainstream. It turned out to be a fad, and faded away entirely after users ran out of ideas. Now Facebook and Twitter get to find out if their video apps will do the same.
Phil covers tech for Stabley Times.
Facebook is shrinking the proverbial fifteen minutes of fame down to a mere fifteen seconds as it adds video clip functionality to its Instagram app. Twitter has been offering six seconds of video immortality with Vine, but Instagram is now doubling that and a half. With the time limitation one part an attempt to force video makers to get straight to the point and one part a gimmicky grab at attention, Facebook is left wondering whether it or its rival has hit on the right number of seconds for movie making magic in this short attention span era.
Vine video clips are so short at six seconds, with no audio and a built-in repeating loop, that they feel less like movie clips and more like animated GIFs made out of real video footage. Facebook’s new Instagram video clips feel like an eternity in comparison at fifteen seconds, giving the user an opportunity to tell a more complex story.
Both Vine and Instagram video are new spins on an old concept called 12 Seconds, which was popular on Twitter back before social networks went mainstream. It turned out to be a fad, and faded away entirely after users ran out of ideas. Now Facebook and Twitter get to find out if their video apps will do the same.
Phil covers tech for Stabley Times.