Posted by Will Stabley on Jun 23, 2013 in News, Tech |
Instagram users have posted five million video clips in the first day the photo sharing app added video functionality, with the quarter-minute clips adding up to more than a million combined minutes of video in a 1440 minute day. That’s a hefty start for the new Facebook offering, which is competing with established Twitter app Vine for the ultra-short video clip space. It’s a space which didn’t exist when the year began, but Vine grew from an expected niche into a surprise sensation, promoting Facebook to try a video app of its own. Instead of creating a separate app, it simply built video functionality into the Instagram app it acquired for a billion dollars last year.
Now the issue at hand for Instagram is whether its video clips grow in popularity from here or whether the five million clips CNET says were posted in the first day were a mere case of users trying it once just to try it. Other industry players are watching to see if video clips are a fad or a trend before deciding whether to dive in themselves.
But at least for a day, Instagram and its video clips are a sensation. And Facebook can point to its Instagram acquisition as looking more valuable now.
Will Stabley is the Founder and Senior Editor of Stabley Times.
Instagram users have posted five million video clips in the first day the photo sharing app added video functionality, with the quarter-minute clips adding up to more than a million combined minutes of video in a 1440 minute day. That’s a hefty start for the new Facebook offering, which is competing with established Twitter app Vine for the ultra-short video clip space. It’s a space which didn’t exist when the year began, but Vine grew from an expected niche into a surprise sensation, promoting Facebook to try a video app of its own. Instead of creating a separate app, it simply built video functionality into the Instagram app it acquired for a billion dollars last year.
Now the issue at hand for Instagram is whether its video clips grow in popularity from here or whether the five million clips CNET says were posted in the first day were a mere case of users trying it once just to try it. Other industry players are watching to see if video clips are a fad or a trend before deciding whether to dive in themselves.
But at least for a day, Instagram and its video clips are a sensation. And Facebook can point to its Instagram acquisition as looking more valuable now.
Will Stabley is the Founder and Senior Editor of Stabley Times.