In a bicycle business, who should be the target market?

  • Thread starter Thread starter Diceykid09
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Diceykid09

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If the target market ranges from ages 12 to 80. What would be the best approach to target these markets?
 
Probably carry a bunch of entry level mountain bikes, hybrids, cruisers, etc. If you wanted to start a bike shop that had such a broad target then you probably will not carry too much high end product.

People who are more serious about cycling and buy high end products mostly buy from more serious shops. IMO.
 
younger riders, sport, BMX
older riders , commuting, touring, racing
there will be crossovers too
 
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