What makes a video go viral? It's a question filmmakers and marketers alike are constantly trying to crack. As the head of culture and trends at YouTube, Kevin Allocca has the answers. (In fact, he gave a TED talk about it.) Kevin tracks what's trending across YouTube, and studies how global culture and online video intersect. We caught up with the digitally obsessed Mr. Allocca to talk about inbox zero (or in his case, non-zero), workspaces, apps, and more.
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