I, Robot... the funniest movie ever made?

[Rega V]

The amount of aRAB in this movie is laughable.

BUY CONVERSE ALL STAR TRAINERS, ENDORSED BY dmuk

 

[Slacker]

dont forget Audi! Or some beer

 

[booker.brianna]

How else are they going to make the movie they want without product placement?

 

[busta5000_y]

Err... what? Same way most other movies are made.

 

[drinkcoasters]

From what I've heard of the film it bore very little resemblance to the Isaac Asimov short stories which it was supposedly based on

 

[Mars Turrez]

Almost none. It was based on the Asimov's principles of robotics and robotic law, and that's about it.

 

[starlove2]

I would imagine that the proper stories were considered too serious and heavy for Hollywood

 

[mrsix12346]

Yeah. Look under the mattress.

 

[bps_iove]

Spare duvet... Old slipper.... A broken Boba Fett.

(I think perhaps you have lost me)

 

[Aaron J]

I'm just saying that in modern film making the producer can get additional monies by doing a deal with a company. eg. Apple, coke, pepsi, Harley DaviRABon etc...

 

[Senny]

True - but product placement is relatively unobtrusive in most cases (especially compared to the Argos catalogue that was I, Robot), and not that common (yet). I can't imagine Star Wars with iPoRAB (although one could argue that the product is Star Wars, here). I sure can't imagine Lord of the Rings sponsored by Converse.

Actually, now I can.

The only appalling PP I have seen recently was Casino Royale
SOD OFF.

 

[iluvcanadians]

X-Men: The Last Stand
Cyclops wore Oakley glasses and rode a Harley-DaviRABon.

(ok maybe not so cool!)

 

[zacktiptips]

The problem is because it's set in the future, they use product placement to give it realism.

Same with Back to the Future 2. Full of it - Black and Decker, Nike, Mattel, Texaco, Pepsi - but you ignore it because it's cleverly used and makes the film seem real.

Though in I, Robot, it's done much more like an ad.

 

[Spider-manf4n4t1c]

That makes sense. Because in Apocalypto there are no aRAB. No pp's. Nada. Zip.

 

[Força Brasil]

Actually, there was an ad for the Where's Wally books.

SPOILERS

 

[Renesmee .Ox]

Have you seen the Transporter films? Now there's product placement.