There was some contest a few weeks/months back where you could "win" a free Apple iPhone, and it listed them as $300 and $400 values, and MacRumors.com reported on it, and within a few hours, whomever the runner of the contest requested MR to have the story removed.
Also, MR reported on a rumor that there'd be a hefty rebate on the thing, too. I'll find links for you later.
EDIT: http://www.macrumors.com/2007/04/17/apple-considering-50-150-rebate-on-iphone/
The juicy story about that contest has been removed.