Jeff Gordon, HTC's marketing boss, told CNET UK that the company isn't going to suddenly shift its strategy to become a budget smartphone maker.
"Competing against Huawei, ZTE, and eventually Amazon, for low end, razor-thin margins is a fool's game," he said.
This is in contrast to its stance last year, when the Taiwanese smartphone maker debuted a budget handset alongside its flagship smartphones last year at Mobile World Congress 2012. The HTC One V felt lacklustre next to its higher-end siblings, in particular its single-core processor which delivered a laggy performance.
Given the fact that the company isn't doing too well, and that one analyst is predicting the company's demise in mid 2015, hopefully the new One Max will help lift the company out of its financial doldrums.
Via CNET UK
[h=5]About the author[/h]Aloysius Low is a Senior Writer at CNET Asia and covers all things mobile. A former World of Warcraft addict, he now dabbles in social media to stave off the withdrawal symptoms. As a lover of all things furry, he's also the unfortunate slave/minion of two adorable cats.
Aloysius Low, Senior Writer
