I mean in professional writing, answering questions like:
- Business type, size and location of the audience.
- Career stage. Think about the person who will receive your message.
- Consumer location. Define, as best you can, where your targets live, work
- Age.
- Gender.
- Marital status.
- Income.
- Psychographics: how will the prospect approach the purchase decision. Is it high or low involvement. Rational or emotional? Are they looking for security? Or a thrill?
- Business type, size and location of the audience.
- Career stage. Think about the person who will receive your message.
- Consumer location. Define, as best you can, where your targets live, work
- Age.
- Gender.
- Marital status.
- Income.
- Psychographics: how will the prospect approach the purchase decision. Is it high or low involvement. Rational or emotional? Are they looking for security? Or a thrill?
