"How much will that cost?" It’s a question we aren’t used to asking in the healthcare marketplace. Many of us grew up with the $10 co-pay, but that’s rapidly becoming a thing of the past. With rising deductibles, more out-of-network providers, more uninsured people, and more out-of-pocket spending, it’s increasingly a question we need to ask—and before the medical procedure, not after, when the “gotcha” bill upsets us.
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