How does a book become a bestseller?

It can happen a few ways - a starting number of people will buy it, think how great it is, and recommend it to others...i.e. Facebook or here on Yahoo. Another way that will attract people if they're in a bookstore is either the way it looks on the outside or the title...which will then cause them to want to read it - if the book's got a great beginning, then it will be bought.
 
People buy the book because they like the story. They have seen high reviews. People recommend it to them. Advertising plays a huge part on what people buy. A bestseller is a book that is popular with the public, that sold well.
 
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