How do you parse html in vb.net?

I'm trying to parse the search results from this link http://services.runescape.com/m=itemdb_rs/results.ws?query=bronze&price=all&members=
and i have never done parsing before , I tried googleing it but couldn't find any decent examples.
does any one know how i go about doing this ?

basically i wanna take the search results and put them in a listbox
 
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