How do you make the image not look washed out when it is inserted in MS word footer?

MS Word isn't changing the colour of the image, it is just showing it shaded as it is contained in the footer. When you print or pdf the document it will display as you would expect.
 
This is not an issue. Thats how headers and footers look in MS Word. You will actually see the original colors when you print the document.
 
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