How do photographers get this effect in Photoshop?

levels, curves, color balance, hue/saturation, selective color
its multiple things on photoshop u can use to
get those effects
those things are located under layer/new adjustment layer
then you will see all your choice
good luck:)
 
Most photographers I've seen get this 'white' almost washed out look to their images. How are they doing this in Photoshop?

An example, http://jilljonesstudio.com/?load=flash
 
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