I own a promotional goods business and I would like to know what is the best way to do business with big clients, such as established companies and institutions such as Nike, Boston Celtics, Southwest Airlines, UCLA, Staples, Coke, American Red Cross, etc.
The average transaction I am aiming at would range from $1,000 to $5,000.
I believe that I passive marketing tactic for doing business B2B is weak. For example, I just have my website up, and it shows up on the first page of Google for organic search listings and sponsored listings. I believe that this would be feasible for smaller clients, ranging lower than $1,000, but when the stakes get bigger, a different marketing strategy might be required.
Please give me suggestions on how I can cater to the larger B2B clients. What marketing tactics should I use?
Thank you so much!
The average transaction I am aiming at would range from $1,000 to $5,000.
I believe that I passive marketing tactic for doing business B2B is weak. For example, I just have my website up, and it shows up on the first page of Google for organic search listings and sponsored listings. I believe that this would be feasible for smaller clients, ranging lower than $1,000, but when the stakes get bigger, a different marketing strategy might be required.
Please give me suggestions on how I can cater to the larger B2B clients. What marketing tactics should I use?
Thank you so much!