How do I approach someone about buying my business?

[Proper Cup of Coffee]

My business lost money this year and it's either bankruptcy or selling the business. I would like to sell it, because I will likely get more for it than what I could get liquidating it. I have someone in mind to approach, but I'm not sure how to do it.

I know that I'll have to tell her that it lost money (the economy played a huge factor in this), but it's a good business (10 years old) and has a strong following.

I know there are many positives about the business, but also some negatives. How can I tell her all this while still making it attractive to her?

Thanks.