The increases, in one case as much as 26%, vary from theater to theater, but many cinemas are raising prices most—or even solely—for 3-D showings, which accounted for the vast majority of last year's 10% jump in domestic box-office sales. 3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.
At an AMC theater in Danvers, Mass., a Boston suburb, 3-D ticket prices are jumping more than 20% to $17.50 from $14.50, while the adult admission price for a conventional film will remain at $10.50. At one Seattle multiplex, adult admission is rising to $11 from $10 for a conventional film, to $15 from $13.50 for a regular 3-D showing and to $17 from $15 for Imax 3-D.
One of the biggest price increases was at an AMC theater in Boston, where a child's 3-D Imax ticket will cost $14.50, up from $11.50. In the 10 markets he surveyed, adult tickets to conventional 2-D films were set to rise by an average of 4%, beginning this weekend.
15$ for a conventional film. I call it price gouging. This is going into effect everywhere.
At an AMC theater in Danvers, Mass., a Boston suburb, 3-D ticket prices are jumping more than 20% to $17.50 from $14.50, while the adult admission price for a conventional film will remain at $10.50. At one Seattle multiplex, adult admission is rising to $11 from $10 for a conventional film, to $15 from $13.50 for a regular 3-D showing and to $17 from $15 for Imax 3-D.
One of the biggest price increases was at an AMC theater in Boston, where a child's 3-D Imax ticket will cost $14.50, up from $11.50. In the 10 markets he surveyed, adult tickets to conventional 2-D films were set to rise by an average of 4%, beginning this weekend.
15$ for a conventional film. I call it price gouging. This is going into effect everywhere.