How can any given group raise money for scholarships?

[? ?Best Friend? ?]

I can think of the groups, like a club at college that's literary, or maybe just setting up a table at campus saying what it's for.

...but how does one go about convincing people to help you raise that money & also to see how important it is...

Thanks - this is immensely important & I sincerely appreciate any answers & m saying so in advance!
<3