HELP! Which of these Panasonic telly's are better? Is it worth the extra money?

I

Iwantoknowplease

New member
Look at the spec i'm a littleover whelmed by what it all means

The cheaper one
http://www.amazon.co.uk/Panasonic-TX-L37U2B-37-inch-Widescreen-Freeview/dp/tech-data/B003I4FD7A/ref=de_a_smtd

Or the better looking cousin
http://www.amazon.co.uk/Panasonic-TX-L37S10B-37-inch-Widescreen-Freeview/dp/tech-data/B0020HRIDI/ref=de_a_smtd

Help! What should I be lookingfor?
Oooops, i mean this one for the cheaper option
http://www.amazon.co.uk/Panasonic-TX-P37X20B-37-inch-Widescreen-Freeview/dp/B00378KHP0/ref=sr_1_2?s=electronics&ie=UTF8&qid=1283373375&sr=1-2

What exactly am i paying more for on the other one?
 
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