What's This?
By Todd Wasserman2013-10-18 18:31:04 UTC
Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.
See also: Google Stock Hits $1,000 for First Time Ever
"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.
Have something to add to this story? Share it in the comments.
Bonus: The Evolution of the Facebook Profile
Topics: Advertising, Business, Facebook
By Todd Wasserman2013-10-18 18:31:04 UTCGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.
See also: Google Stock Hits $1,000 for First Time Ever
"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.
Have something to add to this story? Share it in the comments.
Bonus: The Evolution of the Facebook Profile
Topics: Advertising, Business, Facebook