I found your point interesting, looking forward to the feedback. In my 'simple' opinion, Apple was well established even though they were down they were far from out, and unlike GM they had few competitors plus a really good market to work with. I think it's been a gradual climb, as popular as Apple is these days, none of my friends or family yet own a single product. Would they? Yes. But they don't yet. It's based on the hype of a good product. Now, what can GM offer me that I can't get more of and/or for less money than anybody else? I'd wait for Hyundai to start producing 1/2 tons.