If can can, please gove a short sentence, comment, explanation, ointermediariesind your answer so people will be assured you know what you talking about. We want the right answers only. Thanks
1. __ is money offered by a manufacturer to employees of channel intermediaries to encourage them to sell the manufacturers product.
a. trade allowance
b. push money
c. a selling deal
d. a premium
e. a direct trade sales promotion
2. Coupons, premiums, contests, free samples, and frequent buyer programs are examples of:
a. personal selling
b. trade sales promotion
c. publicity
d. advertising
e. consumer sales promotion
3. __ sales promotions are targeted toward the ultimate end-user market
a. facilitating
b. intermediary
c. pull
d. consumer
e. trade
4. A
___ media schedule combines the continuous scheduling throughout the year with a flighted schedule during the best sales period.
a. pulsing
b. bursting
c. unremitting
d. rhythmic
e. vibrating
5.The communization process itself consists of:
a. message, media, and transmittal
b. source, receiver,a nd channel
c. sender, receiver, and message
d. encoding, decosing, channel, sender, and receiver
e. comprehension, noise, and feedback
6.__ is communization by marketers that inform, persuade,and remind potential buyers of a product in order to influence an opinion or elicit a response.
a. distributive communication
b. perceptual communization
c. statistically provable advertising
d. promotion
e. publicity
7. companies which have a___ are those that can see the implications of managing the flows of goods and services across their direct and indirect suppliers and consumers.
A. supply chain management
b. outsourced materials handling department
c. inventory control process based on custoemr demand
d. coordianted pull strategy
e. integrated measurement system
8. Which of the following is an example of one of the 6 (more or less) types of integration that are sought by firms interested in providing top-level service to their customers?
a. strategic integration
b. hierarchial integration
c. internal operations integration
d. global integration
e. all of the above
1. __ is money offered by a manufacturer to employees of channel intermediaries to encourage them to sell the manufacturers product.
a. trade allowance
b. push money
c. a selling deal
d. a premium
e. a direct trade sales promotion
2. Coupons, premiums, contests, free samples, and frequent buyer programs are examples of:
a. personal selling
b. trade sales promotion
c. publicity
d. advertising
e. consumer sales promotion
3. __ sales promotions are targeted toward the ultimate end-user market
a. facilitating
b. intermediary
c. pull
d. consumer
e. trade
4. A
___ media schedule combines the continuous scheduling throughout the year with a flighted schedule during the best sales period.a. pulsing
b. bursting
c. unremitting
d. rhythmic
e. vibrating
5.The communization process itself consists of:
a. message, media, and transmittal
b. source, receiver,a nd channel
c. sender, receiver, and message
d. encoding, decosing, channel, sender, and receiver
e. comprehension, noise, and feedback
6.__ is communization by marketers that inform, persuade,and remind potential buyers of a product in order to influence an opinion or elicit a response.
a. distributive communication
b. perceptual communization
c. statistically provable advertising
d. promotion
e. publicity
7. companies which have a
___ are those that can see the implications of managing the flows of goods and services across their direct and indirect suppliers and consumers.A. supply chain management
b. outsourced materials handling department
c. inventory control process based on custoemr demand
d. coordianted pull strategy
e. integrated measurement system
8. Which of the following is an example of one of the 6 (more or less) types of integration that are sought by firms interested in providing top-level service to their customers?
a. strategic integration
b. hierarchial integration
c. internal operations integration
d. global integration
e. all of the above